The NUGGLIFE story has its humble beginnings rooted in New York City. After graduating with an illustration degree from the Fashion Institute of Technology, native New Yorker Ian Ziobrowski honed his craft at becoming a top of the line custom toy creator. In the process, he developed a fictional reality with a ever-expanding cast of characters from all aspects of society.
Starring Nuggs, an egalitarian entrepreneur, it captures his daily hustle and journey as he tries to make it in America. And, since Nugg's business is.... discreet, we meet a collection of interesting and sometimes outrageous characters. Each new release gives Nuggs' fans another glimpse of his chaotic world.
Recently he partnered up with his longtime friend Zack Hirsch, who brought over 10 years of advertising, branding, and fashion experience with him. Together, they expanded the NUGGLIFE brand. Their concept was to develop a premium green brand without showing a single leaf. Consisting of tee's, cut & sew pieces, and accessories that match the quality and attention to detail of the custom toy line, they're looking to make their mark on NYC and the rest of the green world.
Another day. Another hustle.